As Y&L’s Chief Marketing Officer, Tony is responsible for driving the company positioning, go-to-market strategies, branding, and all digital and traditional marketing activities. As a result of 30+ years of marketing and branding experience, he has implemented a solid brand strategy and marketing initiatives for Y&L which have dramatically increased awareness and attracted new clients to the company.
Tony is not satisfied with status quo thinking and results. He has often been referred to as “the idea guy.” In addition to opening up new markets, creating strategic alliances, leading Ecommerce initiatives, and working within Mergers & Acquisitions, he holds multiple U.S. patents and has had 20+ industry articles published.
Tony has held lead marketing roles, primarily in new product and service development, Ecommerce UX strategy, and product management, for companies such as Harland Clarke, Deluxe Corporation, and RR Donnelley.
Mr. Streeter has a Bachelor of Science degree in Marketing from Valparaiso University.
In his spare time, Tony loves to play golf, have an occasional “good” cigar, and frequent his favorite steakhouse, Perry’s.