5 11, 2018

Beware Of The Threat Within — Protect Your Data.

2019-11-11T22:34:40+00:00Blog Category|Comments Off on Beware Of The Threat Within — Protect Your Data.

Online hackers generally target financial institutions, major retailers and anyone holding large amounts of consumer data (i.e. credit card companies). Every few months some major corporation is the victim of a data security breach. Whether the thief gets ahold of sensitive consumer data or sensitive internal data, the companies cry [...]

5 11, 2018

Danger: Soliciting Unqualified Opinions

2019-08-12T15:01:46+00:00Blog Category|Comments Off on Danger: Soliciting Unqualified Opinions

One of the most challenging internal jobs for marketers is attempting to convince management to make a change—to take a different path with advertising, introduce a new product or service, partner or merge with another company, revise pricing based upon market activity, or employ strategies to stifle the competition. That [...]

5 11, 2018

Not All Top Performers Belong In Management

2019-11-11T22:34:56+00:00Blog Category|Comments Off on Not All Top Performers Belong In Management

One of the most common business assumptions is that employees that excel in their position will make great managers. If an individual is creative and knows how to make things happen within the company, couldn’t they mentor and lead a team just like him or her? What genius on your [...]

5 11, 2018

People: Your Biggest Asset

2019-08-12T15:03:49+00:00Blog Category|Comments Off on People: Your Biggest Asset

Whether you’re in a 100-person company or a 2,000-person company, and whether you use just a few external vendors or hundreds, one rule remains: managing internal and external personnel is necessary for overall company growth, cost containment, and deployment against critical initiatives. Manual management of resources and vendors has some [...]

5 11, 2018

Culture Shocked

2019-08-12T15:05:53+00:00Blog Category|Comments Off on Culture Shocked

Having worked for eight companies and consulted with many more, I have seen all types of business cultures. But when you boil them down, there are really just two kinds: structured and unstructured. Structured cultures involve an approved “code of conduct,” which is enforced by management. In an unstructured culture, [...]

5 11, 2018

IT Developers Reporting To Marketing? Crazy Beautiful.

2019-11-11T22:35:17+00:00Blog Category|Comments Off on IT Developers Reporting To Marketing? Crazy Beautiful.

Okay, the title may have raised an eyebrow or two. However, sometimes to make colossal leaps ahead of the competition some completely unconventional strategies may need to be attempted. At a large consumer products firm they successfully integrated their Ecommerce marketing and Ecommerce IT divisions and realized some quite spectacular [...]

5 11, 2018

20 Lessons Learned The Hard Way

2019-08-12T15:07:28+00:00Blog Category|Comments Off on 20 Lessons Learned The Hard Way

Over the course of my career, I’ve had the good fortune of learning some valuable lessons. Following are a few key ones I encourage you to master to avoid the pitfalls along the gruesome climb up the corporate ladder. Don’t sacrifice “good enough” for perfect. Waiting costs time, revenue, and competitive [...]

5 11, 2018

CDOs, CMOs And Future Marketers

2019-08-12T15:09:10+00:00Blog Category|Comments Off on CDOs, CMOs And Future Marketers

As the old days of Marketing Communications have been replaced by Marketing Technologies, marketers themselves have evolved from the days of “spray and pray” marketing to embrace new technologies, tools, and analytics. Marketers of the future can be found at the intersection of marketing and information technology. Traditionally, marketers focused [...]

5 11, 2018

Your Online Image Is No Laughing Matter.

2019-08-12T15:09:36+00:00Blog Category|Comments Off on Your Online Image Is No Laughing Matter.

Everyone likes a good laugh. But companies don’t generally laugh when negative online candor is directed their way regarding the people, processes, services or products they offer. The interesting thing is many companies have no idea what’s being said about them online. They simply don’t have the tools and processes [...]

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